Some of you may have been in attendance at one of my public appearances last year entitled “2008 Cyber-Review”. In this presentation, I covered tips, tricks, trends & tactics that I thought were important to impart to you folks. One of the trends about which I spoke was the virtual goods market. I stated that brands needed to protect themselves from the sales of counterfeit virtual goods because it was only a matter of time that they themselves will tap this market for profit.
In the July/August issue of Fast Company Michael Fitzgerald writes, in an article entitled ‘Boomtown‘, that the virtual goods market is “attracting major brands, celebrities, and venture capital. The money is real.” Real to the tune of $1.8 Billion.
The world’s largest sneaker manufacturer attended one of my talks and I see they have, too, reaped benefit from this market and have tapped into an aftermarket for this as well. Chicken or egg? You decide. Either way, hire someone to go online and start protecting your brands in virtual worlds.