I was exploring websites of other investigators the other day and located one whose site was offering fake Rolex watches for $49. Yes, that’s right. It is not likely that his intention was to break the law, but that he is missing basic knowledge of how web advertising works. When I first designed my own blog a few years back, the idea of adding a revenue stream to cheapen the credibility of my site with Google ads was a thought that crossed my mind. Then it kept walking. Google ads are placed on a site based on the keyword content. Therefore any site that is part of the Google ad program that discusses counterfeit goods will have advertisements for counterfeit goods placed on it. It is not rocket science. I am just surprised to see someone in my line of work doing this. I am not naming the investigator, as my purpose is to bring awareness to the danger of using Google ads on any site fighting the sale of fakes. Likewise, his knowledge of the online space is probably not worth the paper on which his business card is printed. Don’t be this guy.
Now I’m going to finish my coffee.